Gabriela Goldschmidt’s “Ubiquitous Serendipity: Potential Visual Design Stimuli are Everywhere”

Needless to say I am a big fan of hers. Here is a paper on how memory is distributed through neurons, how it is activated by experience, and how the intensity of that experience creates the pattern of activity distribution.

Contrary to Epstein, she supports the existence of memory locations, however, to her it is the defocused attention that enables creativity rather than the focused one. Very interesting reading.

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