The Rich Gold matrix

rich_golds_matrix

The map—a rectangular plot—was parceled into four quadrants, each devoted to a unique view by which to read, and act upon, the world: Science, Engineering, Design and Art. According to (John) Maeda, to each plot a designated mission: to Science, exploration; to Engineering, invention; to Design, communication; to Art, expression. Describing the four “hats” of creativity, Rich Gold had originally drawn the matrix-as-cartoon to communicate four discrete embodiments of creativity and innovation. Mark your mindset, conquer its little acre, and settle in. Gold’s view represents four ways-of-being that are distinctly different from one another, separated by clear intellectual boundaries and mental dispositions. Like the Four Humors, each is regarded as its own substance, to each its content and its countenance. Stated differently, if you’re a citizen in one, you’re a tourist in another.

 

References

Oxman, N., 2016. Age of Entanglement. In JoDS, Vol. 1, January 2016. Mentioned here

Image available here

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