Cedrik Price: the architecture of the individual and its social relatedness, The McAppy Project

In 1973, following the strikes that beset the British construction industry during the early 1970s, Alistair McAlpine commissioned a design program for his construction company, Sir Robert McAlpine & Sons, that aimed to increase production efficiency and improve labour relations. Cedric Price’s proposal took the format of a two-volume report and a Portable Enclosures Programme (PEP) which, while presenting a critical view of building sites, also demonstrated his ambition to go beyond the immediate brief, employing architectural knowledge and thoughtful design to respond to pressing societal issues and human necessities.

Excerpt from the 2017 CCA Exhibition Catalog entitled: What About Happiness on the Building Site?
Image available here

The project emphasizes “the social role and responsibility of the architect by rethinking traditional field practices and pursuing strategies to initiate social progress through critical research, new tools and experimental attitudes” (Domus, 2017). The designer becomes the moderator of social activity (Herdt, 2016).

To qualify labour on building sites, Price acknowledged the need to reframe the relations between the multiple actors involved, from government to service suppliers, from technical staff to workers’ unions. He often stressed the importance of communicating to everyone, from the workers to the administrative personnel, the purposes and goals of the report, introducing “a participatory form of Company planning” and resisting the tendency for decision making to be “too top heavy.”

Full text available here
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