The ‘paradox’ refers to the cases where people share personal information even when they attest to highly valuing their privacy. This article originally points to a series of studies where individuals chose to disclose personal information in order to gain either a small discount or for no reason at all. The author discusses two arguments: the ‘behavior valuation argument’ [when people’s behavior is used to measure how much people value privacy (revealed preferences) instead of attitudes (stated preferences)] and the exact opposite: the ‘behavior distortion argument’ (when behavior does not reliably reflect people’s preferences) only to deny both. In fact, Solove argues there is no paradox at all. “The privacy paradox,” he says, “emerges from conflated issues, unwarranted generalizations, and leaps in logic.” Full article available here