Values in design

Value Sensitive Design (VSD/ Friedman): it accounts for human values in a principled and comprehensive manner throughout the design process (…) value stands for what an individual or a group of people consider important in life (…) Friedman (2013) list 13 frequently implicated values: (1) human welfare, (2) ownership and property, (3) privacy, (4) freedom from bias, (5) universal usability, (6) trust, (7) autonomy, (8) informed consent, (9) accountability, (10) courtesy, (11) identity, (12) calmness, and (13) environmental sustainability

Value-led participatory design (VPD/ Leong & Iversen): to engage with values as the engine that drives the design activities (…) whereas values are: enduring beliefs that we hold concerning desirable modes of conduct or end-state of existence in different situations, societies, and cultural contexts (Leong & Iversen, 2015) (…) it is described as a three-phase process: the emergence, development, and grounding of values, trying to bring not only users’ and stakeholders’ values, but also designers’ values to the PD process— from early analysis to the final product

Value-Centred Design (VCD/ Cockton, also known as Worth-Centred): look in human-computer interaction as system-centred up to the 1970s, user-centred in the 1980s, and context-centred in the 1990s (…) now also value-centred as a fourth pillar (…) Cockton described four processes to the existing development methodologies: opportunity identification (by means of interviews), design, evaluation, and iteration.


Kheirandish, S., Funk, M., Wensveen, S. et al. HuValue: a tool to support design students in considering human values in their design. Int J Technol Des Educ 30, 1015–1041 (2020).

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