The base of the Wikkelhouse is ‘virgin fiber paperboard’, which is made from Scandinavian trees. This so called goldboard, is wrapped around a huge mold, with a method patented by RS Developments, while environmentally friendly glue is added. This creates a tough and insulating sandwich structure. By this wrapping process a heat insulation and construction method are integrated in a sustainable way. Afterwards each segment is finished with a protective film and a shell of wooden slats.Wikkelhouse meets the criteria for temporary or permanent housing. It is about eight times more durable than traditional construction.
This Embassy comprises partners who are working on this future scenario through practical design assignments and by exploring new approaches. The key questions are: how can we scale, what does a new circular construction chain look like and which new design language is associated with using biobased building materials?
VETEMENTS was started in 2014 as a French clothing and footwear “design collective” and brand founded by Georgian fashion designer Demna Gvasalia and CEO Guram Gvasalia in 2014. The brand was designed by a collective of their friends who had previous experience working for various known brands. Championing a more ‘pragmatic’ approach to fashion, Demna reflects the ‘down to earth nature’ that he says is reflected in what today’s youth wear. Operating from a philosophical and methodological approach to his designs, Demna propelled Vetements to world class status in just three short seasons (wiki).
Vetements is now trying to raise awareness on clothes overconsumption, overproduction and wastefulness by amassing tones of unused clothes on Harrods window displays. Clothing production is the second-biggest polluter on the planet and the company is trying to encourage companies to have their supply meet their demand.
(…) with the help of our supply chain partners, we take back all products we supply after use and process them into new raw materials and products. All our materials and products are designed for reuse at the highest possible product and quality level. We also ensure that the chain is controlled through the Circular Content Management System, so that the materials are actually reused in new products. It is now time to realize the transition to a circular economy, because raw materials (such as water for cotton and oil for polyester) are becoming increasingly difficult to obtain and entail a huge environmental burden. For this reason, it is necessary to keep the raw materials in the chain as long as possible, so that the materials retain their value and no new resources need to be obtained. By taking back all these materials, by sorting them and by processing them into new products, a raw materials bank is created, which is owned by the chain partners with whom Dutch Awearness works. The Dutch Awearness chain partners therefore also have the first right to use the materials and products in the raw material bank.